AT&T

Background

AT&T is a 150 year old brand and a leading internet and mobile service provider. They're also the last thing on GenZ's mind.

Ask

Leverage "Connecting Changes Everything" to build brand love and make GenZ crave AT&T.

PROBLEM

Young adults are indifferent to their service provider.

INSIGHT

Gen Z is an unpredictable generation who wants to be the leaders of their stories, rather than following after brands.

SOLUTION

Position AT&T as the bridge between initial connections and the moments that mean the most - the ones that come after.

my role

presentation team

presentation deck creation & editing

audience research

audience pitfalls analysis

brand initiative analysis

insight development

Team:

VCU NSAC class 2025