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Virginia DMV
Background
The Virginia DMV strives to provide residents with the information they need to comply to state laws and stay safe on roadways.
Ask
Develop a strategic plan that brings awareness to pedestrian safety.
PROBLEM
People assume walking is a safe option for getting home when drunk because they’re not aware of the dangers.
INSIGHT
Stumbling into the street
on a drunk walk home is romanticized rather than feared.
SOLUTION
Encourage young adults to
stop treating a drunk walk home as their main character moment.
my role
competitive landscape research
"wasted wandering" research
fireball🎶 video compilation
key insight and strategy
deck creation and presentation
Team:
Stella Tessarollo, Arlo Beland, Lauren Stanley, Ava Wotherspoon
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